Often when you work for a company the natural instinct is to believe that your company is great and will ultimately succeed in the marketplace. I felt that way while I was at Samsung last year and wondered if I was incapable of being objective. Now that I have been away from the company for a year I believe I can be more objective:
I am utterly convinced that Samsung will surpass Sony in the next couple of years in both brand equity and CE market share in the US. The only thing holding Samsung back is that the company is still heavily managed from Korea, and they don't allow US executives that understand the US market run the show. If they fix that issue, this company will dominate for years.
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