Gateways new CEO, Wayne Inouye, has not talked to the press much since taking over the company a few months ago. In an interview with news.com Wayne outlines his plan to resurrect Gateway. The most interesting quote of the article in my opinion is as follows:
"We provide highly configured, very inexpensive products that provide an exceptional after-purchase service. I really look at eMachines as being like Toyota, and I look at Gateway as Lexus."
This dual brand approach in an interesting strategy since these brands used to represent entire companies, not just product lines within a company. It will be interesting to see how the company tries to align consumers around the brands through distribution and branding.
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