Yahoo! strikes back

I can't recall a firm getting more press than Google has over the last 6 months. It really feels like the media is in a feeding frenzy and the less information out there about the company the more they crave the info and everytime there is any news it is covered nationally.

Yahoo! is fighting to get the attention of consumers by getting back to some advertising basics. Tonight while watching TV I have seen 3 new commercials for Yahoo!... they all end with the following tag line:

"Search engine, Shopping Engine, Life Engine"... which is followed by a new Yahoo! logo.