Monday, April 05, 2004

The Camera Phone Effect:
I attended a lunch today where Michael E. Raynor, co-author of Innovator's Solution, spoke about the book. During the speech he began talking about how camera phones are disrupting the entire photography industry. And almost like it was scripted, BusinessWeek has posted an article about "The Camphone Revolution". The point Michael made about Cameraphones is that they help people do what they want to do with photos... and that is sharing them. By combining the picture taking device with the sending device, these phones are really disrupting the entire industry. I think the big winners in this trend will be the wireless carriers if they play this right. With local number portability increasing churn, wireless carriers need to get find new services that will help them retain customers. Can you imagine if Verizon or AT&T offered a mblog for all their camera phone carrying subscribers for an additional $4.95 a month? What a great way to help customers share their pictures with family & friends, lower churn and raise their ARPU (average revenue per user).

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