So it turns out that the huge "100 Million Song Giveaway" turned into the redemption of only 5 million songs. Given the amount of press that covered this promotion, I would guess that both firms are happy with the outcome... even if it didn't drive huge additional purchases of Pepsi or tons of new customers to iTunes.
Given the 5% redemption rate, lets all wait for the Coke 1 Billion song giveaway... yes, I am only half kidding.
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