Tuesday, May 18, 2004

Buying music services in bulk

So what do you think it would cost to buy a music subscription service in bulk? Well apparently Napster is looking to charge Ohio University $3/month per student for their service. For $3/month I would guess the service is breaking even, but the strategy is clear, get college students hooked on Napster so when they graduate they pay for the service. Not a bad strategy.

Thanks to TechDirt for turning me onto this story.

No comments: