Sunday, September 26, 2004

Cell phone saturation

Anyone in the tech industry thinks a lot about consumer adoption. Growth is often powered by consumers accepting new technology to make their lives easier. When there aren't any new customers to aquire, a market is considered "saturated", which causes a problem since firms then simply fight to steal customers from other firms.

This weekend I saw something that shocked me, and led me to believe that the cell phone market has reached a critical saturation point. While my wife and I were walking to dinner this past weekend we walked by a homeless person in downtown Seattle talking on his cell phone. If this isn't market saturation, I am not sure what is.

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