I have often heard blogs characterized as "online diaries" for geeks. While this might have been the case a few years ago, blogs today have become a powerful force in journalism and business. There have been some recent examples, but here is one I experienced first hand.
Late last Friday Engadget (the best gadget blog out there) reported that Yahoo! was launching a line of branded CE products. Today Engadget confirmed this story as the real deal, and CBS Marketwatch is also covering the news.
As more and more companies understand the power of blogging, expect more news to be "released" this way... I say "released" because I am sure that Yahoo! leaked the news. No matter how the news was obtained this event just goes to show every company should be scanning blogs for information.
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