Digital home alliance - Great idea but doomed to fail?

As all content goes digital, consumer electronic devices need to interoperate more today than ever before. Companies are aware of this fact and have formed the Digital Home Alliance, which intends to help speed the introduction of products that will work together in the home. I think the problem with this alliance is that there are too many big name companies on board that have conflicting incentives. For example, both Sony and Microsoft are a part of this alliance, and both of these companies are known for favoring proprietary technologies and both view the digital home as their next area of growth. Don't expect either Microsoft or Sony to give in on issues such as digital rights management... too many powerful players could kill a conceptually great alliance group.