Monday, August 09, 2004

Roxio ditches software to focus on music.

In news that affects my life, Roxio has announced they are selling their CD burning software unit to focus on the digital music market. The company's marketing strategy is clearly to penetrate the market by getting college students to use the service that is "free" to them in the sense that the university is paying for it. Time will tell if this model will work... sounds similar to the Apple model in the PC industry, and we all know how that turned out.

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